Editorial
The Brief
An assignment for “Culture of Change”. The brief was to choose a social issue in need of a campaign to promote profound change.
After all, everyone (young or old) could be challenged by ageist attitudes at some point in our careers or daily lives.
Process: conduct initial research, analysis of ageism in Australia and identify a target audience.
Branding
The brand including a logo, colour palette and a pattern for an educational seminar.
The assets applied to promotional materials and
the seminar venue.
Finally, promotion of the conference via billboards, bus stop posters and social media ‘teasers’.
Promotion
A seminar on ageism designed to raise awareness and promote action. The barista image was generated from AI in
Photoshop.
Promotion for the seminar via traditional and online channels.
Merchandising designed to promote the issue and become collectibles.
